®Journal — what we have learned the hard way
Working notes rather than thought leadership: the decisions, formats and checks behind the work, written for the person who has to actually do it.
Product visualisation
10 September 2026Render or shoot? A straight answer for e-commerce imagery
CGI is not automatically cheaper than photography. Here is where each one actually wins.
3 min read
AR & real-time
10 September 2026What "AR-ready" actually means
A checklist for 3D assets that have to survive a headset, a phone and a browser.
2 min read
Search & AI visibility
10 September 2026Getting cited by answer engines
Being the source an AI summary quotes is a structural problem before it is a content one.
2 min read
Technical SEO
10 September 2026The technical SEO that pays before the content does
Publishing into a broken site is the most expensive mistake in search marketing.
2 min read
Applied AI
10 September 2026Ship the eval before the feature
The difference between an AI demo and an AI product is a test set and the nerve to trust it.
2 min read